Decor Room case
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client
Decor Room
Service
Paid Search
Period
2023
Paid Search Case
Challenge
Wanted to streamline spending on their Google ads, improve ROI & start making a profit.
Our take
By focusing on optimizing the budget towards the most profitable products and reorganizing the account structure, we have achieved a stable spending with ROI positive results.
Results: February - August (2023)
+81% increase in sales
Months Feb vs Aug; €3.1K more in spend & €23.7k more in sales
+15% improved CPA
The cost per acquisition went from €52 –> €44
+31% improved COS%
Cost of Sale went from 43,5% -> 29,9%
Johannes Franzen (Founder) had this to say:
"Ciaso has been given free reins to manage our Google ads for the past year and has single handedly helped us improve our performance with an increase in ROAS by 100%"
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Our Paid Search approach
We approach Search Engine Marketing through an inhouse developed system as laid out below:
Get going – The Basics
- Basic settings
- Google Analytics / GA4
- Merchant Center
Preparations
- Keyword research
- Customer analysis
- Competitor analysis
- Product feed
- Ecommerce foundations
Ad setup
- Campaign types and their pros & cons
- How to structure YOUR account?
- Creating ads
- Writing ad copy
Optimizing
- Optimizing campaign types
- Optimizing ads
- Optimizing products/feed
- Landing page
- A/B testing
Scaling
- Analyzing performance
- Methods for scaling
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