General Prepper Case


General Prepper


Paid Social



Paid Social Case


Simple – wanted to increase ROI from their Meta marketing

Our take

We set a new account structure, analyzed their assortment and the market to figure out which products & categories where to be marketed when as well as how. Thereafter we continuously tested the mentioned variables with different ad creatives to find winners.

Results: March - July (2023)

(Spending kept the same and)

+229% ROAS

During our first 5 months of working together ROAS went from 5,22x in March to –> 11,96x in July.

Developed collaboration

During the summer of 2023 we aslo came to an agreement that we would take over the paid search ads for General Prepper.

Our Paid Social Creative approach

We approach Paid Social Media Marketing with our inhouse developed system where we go from setting up your fundamentals, research, creating and converting.

  • What to advertise – hero products & themes
  • What to communicate – Offers
  • Creating Content – USP’s, Hooks, Scripts & Creators
  • Convert the traffic – Creating landing pages for the entire funnel (ToF, MoF, BoF)
  • Creative testing – Testing ads; account structure, budgeting, targeting
  • Analyze & Optimize
  • Scaling

Our system is applicable on all the major social media plattforms such as Meta (Facebook & Instagram), Tiktok, Snapchat and Pinterest.